Using Wardley Maps & Design Sprints for Better Product Outcomes

Learn how Wardley Mapping and Design Sprints can help your business plan winning strategies and deliver successful products that elevate your business to new heights.

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About

A Wardley Map is a representation of the landscape in which a business (or anything, really) operates. It consists of a value chain (activities needed to fulfill user needs) graphed against evolution (a measure of how individual activities change over time under supply and demand competition).

A map represents the shared assumptions being made about a context and hints at what strategic options are available. By developing a common language to describe a context, mapping improves communication, helps us more clearly express our intent, and invites the challenge necessary to make things better.

The Design Sprint is a four-day step by step process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed by Jake Knapp at Google and Google Ventures, it’s a “Greatest Hits” of business strategy, innovation, Design Thinking, and Agile – packed into a proven process that any team can use.

Design Sprints offer a transformative formula for testing ideas that work whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars.

— Eric Ries, author of Lean Startup

What You’ll Learn

Wardley Mapping + Design Sprints = ❤️

Create whole-org alignment through shared visual product strategy
Consistently discover market opportunities — problems worth solving
Turn potential weaknesses into an advantage to establish market control

How Design Sprints can help your team build products & services that get better results, sooner.
How everyone can create great ideas even if you aren’t a designer
How sprint methods can help your day to day work

Who Should Attend

Anyone involved in leading and creating products should join. Bring your whole team for perspectives on how this could help at multiple levels.

Founders

Investors

Product Managers

Product Owners and Project Managers

Design Operations

Product and Design Leaders

About Your Facilitators

Ben Mosior

Principal, Hired Thought

Ben is a business strategy educator and organizational coach who helps leaders like you find clarity and forward movement amidst the chaos. If your business is out of control, if you are stretched too thin, or if you wish you could stop fire-fighting and instead focus on the big picture, Ben is here to guide you through the only two options you have: 1) do less, or 2) get better. For concerns related to organizational strategy, he teaches Wardley Mapping as a way to make sense of context and clarify intent within it.

David Holl

Founder & CEO, Postobject

David has spent over a decade working with and leading top teams on big challenges. He’s helped teams through product/market fit, hypergrowth, IPO, and Acquisition. He’s seen even the best teams struggle with big product and business challenges. He learned to run Design Sprints from GV while working at a partner company and has been running them with teams for the past 5 years. He has seen how big of an impact sprints can make for both teams and for the business, and how the process helps teams consistently do their best work to launch the business forward.

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