Wardley Mapping

A Wardley Map is a representation of the landscape in which a business (or anything, really) operates. It consists of a value chain (activities needed to fulfill user needs) graphed against evolution (a measure of how individual activities change over time under supply and demand competition). A Wardley Map represents the shared assumptions being made about a context and hints at what strategic options are available.

Ways to Learn

Mapping Tools

My usual stack:

I also recommend:

Need Something Hands-on?

I’ve been building out an online course that offers a pragmatic approach to learning Wardley Mapping. Have a look!

Teachable Course