So you want to build a website

So you want to build a website

Every once in a while, I plan to share something I call a solution blueprint — a way to fulfill a particular business need that I think is universal enough to be offered as general advice for the current moment in time. Something to consider as a safe default. That...
Intro to Wardley Mapping

Intro to Wardley Mapping

A hard truth of decision-making is that complete information will never be available. We use tools, techniques, shorthands, and experience-laden aphorisms to fill in the gaps, but they remain inadequate in addressing uncertainty. Our individual coping mechanisms are...

Deconstructing Ideas

Everything I’m Hoping Is in Your Elevator Pitch When I attend a pitch event, I sit with a notebook in my lap and sketch out a quick value chain of each product or solution while it is being described. At the end of each pitch, I write where I would focus first, were I...