Deconstructing Ideas

Everything I’m Hoping Is in Your Elevator Pitch When I attend a pitch event, I sit with a notebook in my lap and sketch out a quick value chain of each product or solution while it is being described. At the end of each pitch, I write where I would focus first, were I...
Wardley Mapping Tools and Techniques

Wardley Mapping Tools and Techniques

This post has two main sections: A semi-serious reflection on the problem space of tools for mapping, and then a fun overview of all sorts of mapping tools and techniques, informed by discussion and sharing that took place at the inaugural Map Camp. A Reflection on...
Who Is the User, Really?

Who Is the User, Really?

Thinking Globally When Constructing the Value Chain The Theory of Constraints teaches us the difference between local and global thinking with respect to systems and their performance. To think locally is to optimize each individual component of a system with the...

Wardley Mapping, A PowerPoint Template

Originally published June 25, 2016 One particularly coherent approach to “strategy” involves using a map to pursue increased situational awareness from which to execute various forms of gameplay. This technique is known as Wardley Mapping, and I highly recommend...